Wine drinkers desire lower alcohol level wines
Recent research, commissioned by the German wine trade fair, ProWein, and carried out by Wine Intelligence, has found that lower alcohol wines are gaining significant preference amongst wine drinkers across three continents, according to an article published by Decanter.
Wine Intelligence sought the opinion of 1,000 wine drinkers in America, the UK, China and Germany.
In China around 91 per cent of those surveyed stated that their ideal wine would feature less than 12 per cent alcohol content; meanwhile 22 per cent of UK respondents stated that a wine with an alcohol level of 10.5 per cent or less would be their ideal tipple, with figures for both the US and Germany at a similar level.
The study also found that the preference for lower alcohol levels was most marked in a younger audience, with 27 per cent of those respondents in the 18-39 age group stating that they would prefer a wine with a strength level of 10.5 per cent or less.
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Date added:20/02/2012 19:59:55