Winemaking - the latest celebrity trend
What with award ceremonies, movie premieres and record launches to attend, schmooze and be seen at, celebrities get to drink a lot of fine wine.
However, it now seems to be the in-thing for celebs to not just drink wine, but to release their own bottles too.
Last year, Bob Dylanácame out with a limited edition of vintage releases, andáthe rock band AC/DC partnered with the Australian Warburn Estate, to release a set of wines with epic names, such as You Shook Me All Night Long Moscato and Highway to Hell Cabernet Sauvignon. Even the heavily-made-up rockers of Kiss - who, over the years, have become well known for a huge range of branded spin-off merchandise - will soon be able to collect their favorite Kiss album covers on wine bottles.
Bob Barry of Winebow, a national wine and spirits distributor, says: ôCelebrities serious about wine attach their name to a winery or vineyard because they enjoy wine and want to be part of wine culture.ö
Its not just musicians in the vineyards: actors Dan Aykroyd and Kyle Maclachlan, and director Francis Ford Coppola, have both worked on their own wines, too.
Of course, celebrity endorsements dont instantly make a classic bottle of wine: the actual drink itself isnt guaranteed to be great just because it has a famous name on it.
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Date added:14/03/2012 21:00:03