by Serenata Wines

What with award ceremonies, movie premieres and record launches to attend, schmooze and be seen at, celebrities get to drink a lot of fine wine.

However, it now seems to be the in-thing for celebs to not just drink wine, but to release their own bottles too.

Last year, Bob Dylan came out with a limited edition of vintage releases, and the rock band AC/DC partnered with the Australian Warburn Estate, to release a set of wines with epic names, such as You Shook Me All Night Long Moscato and Highway to Hell Cabernet Sauvignon. Even the heavily-made-up rockers of Kiss - who, over the years, have become well known for a huge range of branded spin-off merchandise - will soon be able to collect their favorite Kiss album covers on wine bottles.

Bob Barry of Winebow, a national wine and spirits distributor, says: “Celebrities serious about wine attach their name to a winery or vineyard because they enjoy wine and want to be part of wine culture.”

Its not just musicians in the vineyards: actors Dan Aykroyd and Kyle Maclachlan, and director Francis Ford Coppola, have both worked on their own wines, too.

Of course, celebrity endorsements dont instantly make a classic bottle of wine: the actual drink itself isnt guaranteed to be great just because it has a famous name on it.

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